MHTL

BTS 10th ANNIVERSARY FESTA ‘BTS PRESENTS EVERYWHERE’

‘BTS FESTA’ is a festival where BTS celebrates its debut date, June 13th, with fans every year. In 2023, in celebration of the 10th anniversary of the team’s debut, various events were held both online and offline throughout Seoul in collaboration with the Seoul Metropolitan Government. ‘BTS PRESENTS EVERYWHERE’ is a slogan with the ambiguous meaning of “BTS’ gifts are prepared everywhere” and “BTS exists everywhere.” In order to share this message with BTS fans around the world, we used key symbols that have been used in BTS album artwork in the design. Using purple, which symbolizes BTS, as the color of the landscape that embraces Seoul, we created a key visual that evokes memories like a painting.

PROJECT DETAILS

2023 BTS FESTA
Client: BIGHIT MUSIC
Year: 2023

CREDITS

KEY VISUAL HYBE IPX Creative Concept: Junhee Sim, Jungeun Hur Project Manager: Junhee Sim, Jungeun Hur Design Studio: MHTL Art Director: Mat-kkal, Lucky Park Designer: Sina Kim Animation Studio: Studio Nuts Cell Animation: Sumin Kwon 3D Assets: Yeonwoo Park MEDIA FACADE HYBE IPX Project Manager: Junhee Sim, Jungeun Hur Design Studio: MHTL Art Director: Mat-kkal, Lucky Park Designer: Sina Kim Motion Graphic Production: Willo Creative Director: Jisun Kim Supervisor: Heejin Choi Project Manager: Heejin Choi Storyboard, Composition, Variation by media: Heejin Choi Animation: SookYoung Ahn, Heejin Choi, Jisun Kim, SaeMi Park Cell Animation: #1. Clouds coming out—SaeMi Park, #3. Whale cloud ~ #4. Heart cloud—SookYoung Ahn, #1. Untie the ribbon / #7. Fireworks—Jisun Kim

PROCESS