KCON 2022: LET’s KCON!
Three years after the pandemic, KCON held an offline event again. For KCON 2022, the first ever online and offline festival held simultaneously, we proposed a new visual direction that reflects the emotions and trends of the changing times. The visual theme of 2022 KCON is “POPPIA (KPOP+UTOPIA)”. It symbolizes a new world for KCON fans where they can empathize with each other and form solidarity through music and culture regardless of nationality, gender, age, or race. Using the mobile interface as a graphic motif, we developed a design that crossed the boundaries between online and offline.