MHTL STUDIO
KOUVE WILL BE YOUR AURA
Kouve is a self-nail brand for people who express themselves creatively through their hands and feet. We proposed the unique ‘aura’ that only creators have as a brand identity, and developed a graphic motif by embodying the movement at the moment when the aura is revealed. The main color was set to monotone to accommodate a variety of colors and designs in nail artwork. The package also adopts the motif of a book to make it convenient to archive and use at home.
PROJECT DETAILS
KOUVE
Client: Kouve
Year: 2021

CREDITS

Identity Design & Packaging: MHTL Film: Kouve Product Photography: Mihyeon Son, Kouve

PROCESS