LEE BUL BEGINNING is an exhibition about the ‘soft sculptures’ and performances that world-renowned artist Lee Bul has been focusing on for over 10 years since she began her career in the late 1980s. The main poster is designed in the form of writing the exhibition title in three languages: Korean, Chinese characters, and English. This is to reveal the omni-directional regionality in which she operates, and at the same time, to provide the sense of unfamiliarity that can be felt as different languages ​​collide. The use of a pointed form of serifs in each typeface was inspired by artist Lee Bul's sculptures.