ONESTAR OLD-FASHIONED HAMBURGERS: WE ONLY CARE ABOUT TASTE
ONESTAR is an authentic American-style hamburger restaurant run by a stubborn owner. Accordingly, we borrowed typography and graphic keywords used in American restaurants and fast food restaurants in the 70s and 80s, and took pictures like old advertisements taken with a film camera. Following the owner’s beliefs, we created a graphic with the phrase, “Never use a fork to eat a hamburger!” We wanted this store to look like a very old restaurant, and coincidentally, a regular customer participated in creating the poster as a model. It is a unique project in which the entire process is very free and rough.
