PIZZERIA HOKEY POKEY
Following the first branch of pizzeria hokey pokey, a new store opened in Gwanghwamun. We gave a new concept story to Pizzeria Hokey Pokey’s characters, dogs and cats. The setting is a dog (hokey) and a cat (pokey) who seem somewhat secretive and blunt, but are stubborn towards the best pizza. The worldview of the newly created hokey pokey pizza village, created through collaboration with Japan’s Sander Studio, is spread across all online and offline applications, providing visual imagination and enjoyment along with taste to customers who visit the store.
