SAINT GOUT de PAIN: CLASSIC DESSERT OF THE ROYAL
Saint Gout de Pain is a dessert brand that presents a modern reinterpretation of Korean Yakgwa. Saint Gout de Pain aims to elevate the quality of Korean traditional sweets by adding the meaning of a high-class French dessert to the history of traditional Yakgwa as a snack enjoyed at the royal court during the Joseon Dynasty. Saint Gout de Pain’s logo is based on the shape found on traditional Korean tile roofs, and the main color of the package is inspired by the combination used in traditional Korean hanbok fabric. The various flavors of Yakgwa were inspired by the Korean rice-cake pattern design. By designing symbols representing each flavor, we create an ensemble of taste and sight in the package.
