SALAD SELLER: WE MIX FRESH TIME!
This is a project to redesign the brand identity and space of Salad Seller located in Hannam-dong, Seoul. Taking inspiration from the brand name ‘People Who Sell Salads’, we created a logotype reminiscent of a long receipt. We designed illustrations reminiscent of those in storybooks to express a positive and comfortable image of Salad Cellar, which is greatly loved by local residents. We developed all elements of Salad Seller, including the shop’s signage, website design and publishing, menu photography, and merchandise production.
