The strategic and holistic design work has included the creation of a brand platform, visual identity and touch-points to simplify and adapt to todays and tomorrows customers' needs. The new brand identity focuses on a professional approach that elevates Alight’s expertise within the industry. The strategic and holistic design work has included the creation of a brand platform, visual identity and touch-points to simplify and adapt to todays and tomorrows customers' needs. The new brand identity focuses on a professional approach that elevates Alight’s expertise within the industry.