MHTL STUDIO
TKII DOSAN STUDIO: HOKEY POKEY CAKEY, TKII!
TKII is a cheesecake-based bakery brand and cafe located in Dosan Park. TKII’s main graphic motif is a warm and cute image of a magpie showing its face inside a house with a gable roof. We humorously expressed the unique round image of the magpie through illustrations. This resembles the heavy texture of TKII’s cheesecake. We hope to be able to approach customers in a more friendly and comfortable way.
PROJECT DETAILS
TKII
Client: TKII
Year: 2022

Location: Dosandae-ro, Seoul, Republic of Korea

CREDITS

Identity Design & Packaging: MHTL Space & Furniture: LAB404 Illustration: MHTL Product Photography: Shin Yoomi

PROCESS